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Quanovate Agrees to Remove Mira Fertility Monitor Marketing Claims Following P&G Challenge
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Quanovate Agrees to Remove Mira Fertility Monitor Marketing Claims Following P&G Challenge
Quanovate has agreed to discontinue specific marketing claims regarding its Mira fertility monitor and test wands following a formal challenge from competitor Procter & Gamble. The company submitted its decision to the BBB National Programs’ National Advertising Division (NAD), confirming it will cease the disputed advertising language effective immediately. The challenge originated from Procter &
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