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QR Codes: A powerful CTA for first-party data

On Sunday, brands and marketers placed QR Codes at in-store displays and receipts to collect permission-based first-party data, requiring deliberate action for explicit interest signals.
As privacy laws tighten, marketers are shifting from surveillance-based tools to permission-first approaches as third-party tracking loses credibility and consumers demand transparency and control.
Brands are implementing progressive profiling across multiple scans to collect small data pieces, use dynamic QR Codes for personalized experiences, and integrate scan data with CRM and analytics tools to tag leads.
Clean, consented scan data is emerging as a competitive advantage for brands, as clean, contextual, consent-based data enables campaign optimization and measurement through offline-to-digital attribution.
Most scans happen after 6 p.m., and packaging often drives higher engagement than in-store signage, while QR technology maturation shifts first-party data systems toward consent and context.

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Roanoke Times

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QR Codes: A powerful CTA for first-party data

Uniqode reports QR Codes are key for collecting first-party data, offering consent, context, and engagement insights over traditional tracking methods.

6 days ago

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