PWHL Expansion Clubs Unveil New Nicknames
The league says women-led design teams built each brand identity, and merchandise is already on sale for the four expansion clubs.
- On Tuesday, the Professional Women's Hockey League unveiled names and logos for four expansion teams: the Detroit Clutch, Hamilton Havoc, San Jose Sea Lions, and Vegas Vanguards, ahead of the 2026-27 season.
- Women-Led PWHL design teams developed the identities by researching local culture and fan feedback. Amy Scheer, PWHL executive vice president for business operations, said the process aimed to reflect each community's 'character and pride.'
- The Clutch logo references Detroit's automotive heritage, while the Havoc emblem features a peregrine falcon representing the balance between industry and nature. The Sea Lions and Vanguards logos honor marine life and the Mojave Desert's kit fox.
- Although merchandise featuring the new logos is available now, teams will wear city-branded sweaters throughout their inaugural season. Scheer noted that jersey production takes about 14 months, delaying the on-ice debut of new branding until 2027-28.
- These expansions double the PWHL's size since its January 2024 launch, bringing the total to 12 teams across five Canadian and seven U.S. markets. The league's fourth season opens December 5, with the new clubs making their on-ice debuts.
24 Articles
24 Articles
PWHL expansion clubs unveil new nicknames
The Professional Women’s Hockey League’s (PWHL) four new expansion teams finally have nicknames and logos to accompany them in preparing to make their on-ice debuts next month. It’s game on for the Detroit Clutch, San Jose Sea Lions, Vegas Vanguards and Hamilton Havoc. The four markets were selected this spring in expanding the PWHL from […]
Hockey: New LPHF teams will be named Hamilton Havoc, Detroit Clutch, San José Sea Lions and Vegas Vanguards.
PWHL expansion teams get names: Detroit Clutch, San Jose Sea Lions, Ve
The Professional Women’s Hockey League’s four new expansion teams finally have nicknames and logos to accompany them in preparing to make their on-ice debuts next month. It’s game on for the Detroit Clutch, San Jose Sea Lions,
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Hamilton’s PWHL team named the Havoc as league unveils expansion names and logos
TORONTO — The Professional Women's Hockey League unveiled team names and logos for its four expansion franchises ahead of the 2026-27 season, with Hamilton's club set to take the ice as the Havoc. The Havoc logo features a steel reimagining of Hamilton's official bird, the peregrine falcon, with rust, gold, and ivory colours. The PWHL said in a release that the Havoc's branding "speaks to a city where nature and industry exist side by side." Det…
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Hamilton's PWHL team named the Havoc as league unveils expansion names and logos
TORONTO — The Professional Women's Hockey League unveiled team names and logos for its four expansion franchises ahead of the 2026-27 season, with Hamilton's club set to take the ice as the Havoc.
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