Purpose on the Jersey: Coritiba and Its Partners Turn Sponsorship Into Solidarity
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Purpose on the Jersey: Coritiba and Its Partners Turn Sponsorship Into Solidarity – Chicago Headlines
Coritiba’s tribute shirt for Jonny Butcher. Photo: Mariana Toneti | Coritiba. A soccer jersey normally carries identity, history and commercial partnership. Coritiba Foot Ball Club used one to carry something more: the name of Jonny Butcher and a message assuring an English supporter living with ALS that he was not alone. The campaign demonstrates how brands can support credible social impact through the institutions communities already trust. C…
Purpose on the Jersey: Coritiba and Its Partners Turn Sponsorship Into Solidarity – Cloud PR Wire
Coritiba’s tribute shirt for Jonny Butcher. Photo: Mariana Toneti | Coritiba. A soccer jersey normally carries identity, history and commercial partnership. Coritiba Foot Ball Club used one to carry something more: the name of Jonny Butcher and a message assuring an English supporter living with ALS that he was not alone. The campaign demonstrates how brands can support credible social impact through the institutions communities already trust. C…
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