US EditionPinault Family Exploring Sale of 29% Puma Stake
The Pinault family considers selling its 29% Puma stake amid a projected sales decline of low-double digits and recent CEO changes due to strategic disagreements.
- On Monday, Bloomberg reported Artémis, the Pinault family holding company, is working with advisers to potentially sell its 29 percent stake in Puma, lifting Puma SE shares nearly 15 percent.
- After releasing preliminary second-quarter results last month, Puma SE, German sports brand, reported Q2 2025 sales fell 2 percent to 1.94 billion euros and issued a profit warning with guidance cuts.
- In April, Arne Freundt stepped down due to differing views on strategy execution, and Arthur Hoeld became Puma chairman and CEO on July 1 as the company pursued its January nextlevel cost savings program with prior 445 million and 525 million euros EBIT guidance.
- The stake under consideration is valued at roughly 800 million euros, and Puma declined to comment while Artémis did not immediately reply regarding the 29 percent stake.
- The Pinault family has reached out to potential buyers including Anta Sports Products, Li Ning, U.S. sportswear firms and Middle East sovereign wealth funds, highlighting the stake’s appeal and potential ownership shifts.
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35 Articles
The family at the head of the luxury group Kering would have already probed the market for a buyer. ...
The Puma action flew away by more than 18% on the Frankfurt Stock Exchange after rumours about a possible disengagement of the Pinault family. Artemis, its holding company, would study the sale of its 29% stake in the group, while the sports equipment manufacturer is going through a period of turbulence.
Puma’s shares went up after Bloomberg reported this Monday that the holding company of the French family Pinault is weighing options for its 29% stake in the German sportswear manufacturer, including surveying potential buyers. The holding company of the Pinault, Artemis, which controls Kering, owner of Gucci, and other businesses in the luxury, arts and entertainment industries, has become the subject of greater scrutiny by investors due to the…
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