US EditionPuma, Umbro or Joma: This Is What Costa Rica's Jersey Could Look Like if Fedefútbol Breaks with Adidas
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The contract between Adidas and the Federación Costarricense de Fútbol, which formally began on January 1, 2023, is currently in a period of uncertainty. The league culminates next December and the brand informed Fedefútbol that if they want to renew there must be a change: reduction of contract. WHY? According to journalist Kevin Jiménez, the sales projections that were made to Adidas to sign were never reached and that is why the brand poses a…
With Adidas potentially leaving in 2027, we used Artificial Intelligence to explore what the Costa Rican national team would look like with new sponsors. The commercial relationship between the Costa Rican Football Federation (Fedefútbol) and the German giant Adidas is at a crossroads as the 2027 season approaches. According to information provided by journalist Kevin Jiménez, the brand has proposed a contract renewal (which expires in December …
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