Publicis Expands LATAM Footprint with Acquisition of BR Media Group

Publicis acquisition signals that creator M&A is not slowing down in 2025

Publicis on Tuesday said it plans to acquire Brazil-based influencer marketing company BR Media Group, which has access to a network of some 500,000 creators – 80% of whom are the region’s largest influencers, according to the company. Pending regulatory approval, the deal is expected to close in late March 2025. Financial terms were not made available.

Publicis Acquires BR Media Group, Expands Influencer Marketing in Brazil

Publicis Groupe has acquired Brazil’s BR Media Group, a leading influencer marketing company with a network of over 500,000 creators. The deal, estimated at R$550 million (around $110 million), reflects a multiple of eight times BR Media’s EBITDA of R$70 million. This move strengthens Publicis’ position in Latin America’s fast-growing influencer marketing sector. Founded in […]

Publicis Expands LATAM Footprint with Acquisition of BR Media Group

The influencer and content agency has 500 clients in the region.

Publicis Groupe buys Brazil-based influencer and content agency BR Media for an undisclosed sum; BR Media claims it has access to a network of 500,000+ creators

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