US EditionBoxing Day Bounce Tipped as Millions Head to Rightmove and House Viewings Soar
Propertymark forecasts a Boxing Day surge in online housing activity, with millions of potential buyers driving early 2026 market momentum.
- Propertymark predicts a Boxing Day 'bounce' that will serve as a launchpad to a new housing cycle, with estate agents and letting agents told to expect a Christmas surge involving millions of potential buyers.
- People use the holiday period to browse homes on laptops, tablets and mobiles and treat the festive break as a planning reset, while estate agents are advised to prepare new listings and marketing campaigns over Christmas.
- Search activity spikes on property websites, showing some of the highest visitor numbers of the year, and Nathan Emerson, CEO at Propertymark, said `With millions of people starting to look at property at the same time, it creates real momentum`.
- Estate agents can capitalise by launching listings and campaigns during Christmas, while sellers gain early-bird exposure that attracts motivated buyers seeking early-January viewings.
- The Boxing Day Bounce gives the market a strong launchpad for the year ahead, with increased searches and valuation requests showing consumers preparing to act in early 2026.
12 Articles
12 Articles
The Herald Scotland
Boxing Day bounce tipped as millions head to Rightmove and house viewings soar
House hunters are expected to jump online on December 26 in search of a new home, triggering one of the busiest property marketing days of the year.
Propertymark talks up prospects of a big ‘Boxing Day Bounce’
Propertymark talks up prospects of a big ‘Boxing Day Bounce’ - Breaking news for estate agents and the residential property industry. Independent, unbiased, and factual reporting. A forum for discussion and debate of topics of the day. Subscribe for our free daily newsletter.
Propertymark expects strong Boxing Day bounce in housing demand
Propertymark is forecasting another strong Boxing Day bounce this year, with millions of prospective buyers and renters expected to head online on 26th December to search for a new home. The organisation says the post-Christmas spike has become one of the busiest marketing moments of the year, acting as an early trigger for activity that carries into January. Boxing Day has increasingly become a key date in the housing calendar. With families ga…
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