Project B Adds Russell Westbrook as Co-Founder
- On Wednesday, recently retired NBA superstar Russell Westbrook joined Project B as a co-founder and Chief Strategy Officer, holding an equity stake in the upstart basketball league.
- Project B plans to launch a global five-on-five basketball circuit in early 2027, featuring men's and women's leagues that give players equity, decision-making power, and ownership roles in the organization.
- Alana Beard, Project B co-founder and Chief Basketball Officer, called Westbrook "one of the most accomplished players of his generation," while the league has signed WNBA stars including Sparks forward Nneka Ogwumike, New York Liberty player Jonquel Jones, and Phoenix Mercury player Alyssa Thomas.
- Westbrook will shape the league's basketball strategy, long-term vision, and partnerships following his 18-year NBA career, stating, "At every step of my career, what was most valuable to me was making sure everyone had a seat at the table."
- The league's teams feature 11-player rosters competing across Europe, Asia, and the Americas, with games streaming on YouTube; a league spokesperson told USA TODAY Sports player salaries will be "higher than anything you've ever seen in women's sports.
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Associated Press News
Russell Westbrook joins upstart basketball league Project B as co-founder and chief strategy officer
Russell Westbrook is joining Project B as a co-founder and chief strategy officer. The former NBA MVP announced his retirement last month and now holds an ownership stake in the league.
Russell Westbrook Announced as Co-Founder and Chief Strategy Officer of Project B
NBA – Three weeks after announcing his retirement, Russell Westbrook is already entering his second career. The 2017 MVP joins Project B as co-founder, shareholder and director of the strategy. [...]
Russell Westbrook already has new job after NBA retirement
Russell Westbrook didn’t spend much time figuring out what comes next. Less than a month after announcing his retirement from basketball, the former NBA MVP has joined Project B as a co-founder and chief strategy officer, the startup league announced Wednesday. So, yeah, Westbrook is officially moving from playing basketball to helping shape how it’s […]
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