US EditionProject Ava is an AI gaming coach that also runs your day
- At CES 2026 in Las Vegas, Razer unveiled Project AVA, a deskside 3D holographic device likened to an Alexa smart speaker with a smile, extending its AI hardware beyond controllers and laptops.
- Razer designed AVA with open architecture allowing alternate LLMs, building on its recent AI esports coaches and enabling custom-built avatars for future iterations.
- Connecting AVA to a Windows PC via USB-C enables PC Vision Mode, allowing the hologram to analyze screen content and assist with data and gaming tasks, powered by xAI's Grok.
- Razer's limited safeguards and 'Friend for Life' marketing drew backlash, with critics warning AVA's 24/7 monitoring raises privacy and mental-health concerns, while lawsuits allege manipulation and Grok's content reuse.
- American customers can reserve AVA with a $20 deposit via Razer's website, while global release dates and pricing remain unannounced, and regulators face pressure as rapid developments outpace lawmakers.
16 Articles
16 Articles
Project Ava is an AI gaming coach that also runs your day
Razer’s Project Ava is a 5.5-inch hologram desk companion that mixes daily planning with live gaming coaching, powered in demos by xAI’s Grok. It’s targeting the second half of 2026, with a refundable $20 US reservation.
'Art May Still Be Created With the Same Tools That Created the Slop' — Razer CEO Believes Gamers Will Eventually Come Around on Generative AI Use in Development
Razer CEO Min-Liang Tan has weighed in on the discussion surrounding generative AI in game development, claiming that the controversial technology has a place in the industry, but gamers just aren’t aware of the art it will produce yet.“With the amount of slop out there, we’re going to see some level of art rise to the top, and that kind of art may still be created with the same tools that created the slop,” Tan said in an interview with The Ver…
RZA Is Embracing AI In Music—Even As The Industry Pushes Back
By Andrea Bossi ·Updated January 15, 2026 Getting your Trinity Audio player ready… Wu-Tang’s RZA proclaimed he was a fan of AI as a creative partner during a panel at CES 2026.At the annual tech event showcasing the latest innovations across AI, robotics, cars, health wearables, and more, RZA starred on a panel about artistry and AI, dubbed “From Concept to Reality: Creatives Using AI to Bring Big Ideas to Life.” The artist explained that for hi…
IA in video games, we won't cut it, whether we like it or not. Razer knows it and advocates for an intelligent use of this tool, which can greatly help developers in their work.
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