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Professional managers key to rural vitalization, expert says
Zhou Li'an urged appointing rural CEOs to improve economic management and attract investment, citing Zhejiang's success and emphasizing diversified rural industries and tailored finance.
- On March 6, 2026, Zhou Li'an, a CPPCC member and Peking University director, proposed deploying professional managers as 'rural CEOs' to boost village economies, with the plan set to feature at the two sessions this week.
- A shortage of professionals with both technical and business skills has emerged as village secretaries and local officials often handle governance and commerce, creating role mismatches amid China’s rural vitalization policy.
- To attract investment, Zhou recommended local governments take equity stakes to share risk, financial institutions tailor credit and insurance products, and livestreaming studios integrate e-commerce with tourism and culture.
- Shifts in rural e-commerce could move selling from price to value, as private investors need clear profit incentives, Zhou said, following recent recognition of rural collective-economy managers.
- While urging reform, Zhou acknowledged the proposal may spark debate, linking it to recent rural vitalization efforts and the emergence of rural CEOs as local examples in prosperous regions like Zhejiang.
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Professional managers key to rural vitalization, expert says
China should deploy professional managers to its villages to oversee economic development and free up local officials to focus on governance, a national political adviser said.
·China
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Total News Sources51
Leaning Left9Leaning Right4Center17Last UpdatedBias Distribution57% Center
Bias Distribution
- 57% of the sources are Center
57% Center
L 30%
C 57%
13%
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