72% of Consumers Are Buying Private Label Products Without Realizing It, According to New Research From First Insight

Private label or national brand? Most consumers can’t tell

New study reveals store brands are blurring the marketplace

72% of Consumers Are Buying Private Label Products Without Realizing It, According to New Research from First Insight

Open the article to view the coverage from SalesTech Star

Survey: Trust grows, stigma decreases towards private label brands

Amid ongoing high prices, many consumers are making budget-friendly decisions at the grocery store – many without even realizing it.