Prime Video Becomes India's Largest Streaming Service for Exclusive Originals Bringing Together Amazon MX Player and Prime Video
The combined service will offer subscription and ad-supported viewing, while non-subscribers keep free access and a path to upgrade to Prime.
- Amazon announced the integration of Amazon MX Player into Prime Video in India, establishing a unified platform combining free and paid streaming under one brand across subscription, ad-supported, and transactional offerings.
- Gaurav Gandhi, Vice President, Asia-Pacific and ANZ at Prime Video, said the integration creates a 'one-stop destination' for quality entertainment by merging expansive original content libraries to serve India's diverse customer base.
- Prime Video currently has around 20 million paying subscribers in India, while Amazon MX Player brings nearly 300 million monthly users; the merged catalog combines Prime hits like Mirzapur and Paatal Lok with Player originals including Aashram and Bhaukaal.
- Girish Prabhu, Vice President and Head of Amazon Ads India, called the merger a 'gamechanger' for advertisers enabling full-funnel marketing; the Android app remains free while iOS and web users redirect to Prime Video.
- The merger directly challenges JioHotstar, the Reliance Industries- and Disney-run market leader in India's streaming landscape, as Amazon effectively ends the standalone Amazon MX Player brand to consolidate its competitive position.
19 Articles
19 Articles
Prime Video becomes India's largest streaming service for exclusive originals bringing together Amazon MX Player and Prime Video
Offers customers expansive content selection; unites Prime Video's premium audience with Amazon MX Player’s reach — giving creators and advertisers the needed scale of Indian streaming
Amazon MX Player Integrates Into Prime Video in India
Amazon MX Player is being absorbed into Prime Video, combining India’s free and paid streaming catalogs under a single platform. The integration is expected to complete within the next few months. The unified platform will cover subscription, ad-supported, transactional, and add-on subscription offerings simultaneously, giving Prime members the choice of ad-supported or ad-free viewing. Non-subscribers will have access to a wider free library …
Prime Video & Amazon MX Player Unify To Form Huge Indian Streaming Player
Amazon MX Player is being integrated into larger sibling Prime Video in India, which Amazon claims will form the country’s largest streaming service. The unification of the two Amazon streaming services will lead to an offer of a wider selection of ad-funded free content and the services from subscription streaming Prime Video. The combined service will have the largest selection of titles in India. This will effectively mark the end of the …
Times of India
The Economic TimesPrime Video, Amazon MX Player merge to create India’s largest originals streaming platform
Amazon Prime Video is integrating Amazon MX Player to create India's largest streaming destination, combining free and paid content. This move unifies SVOD, AVOD, and TVOD offerings under one platform, aiming to provide a comprehensive entertainment experience for all users and a significant opportunity for advertisers.
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