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Prime Effect Backfires? Colorado University Facing Record Deficit After Betting Millions on Deion Sanders

Summary by Finurah
The University of Colorado’s athletic department is facing an unprecedented financial shortfall, and much of the strain traces directly to the soaring costs of modern college football — including the escalating price tag of the Deion Sanders era. BOULDER, COLORADO – APRIL 22: Head coach Deion Sanders of the Colorado Buffaloes watches as his team warms up prior to their spring game at Folsom Field on April 22, 2023 in Boulder, Colorado. (Photo by…
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Finurah broke the news in on Thursday, December 4, 2025.
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