Primark to open 1st Tennessee store in Memphis' Wolfchase Galleria

Primark to open 1st Tennessee store in Memphis' Wolfchase Galleria

MEMPHIS, Tenn. — Primark, an international clothing and home goods retailer, will open its first Tennessee store at Wolfchase Galleria in Memphis, the company announced. The store will host a grand opening at the Wolfchase location beginning July 24 with a DJ, food and giveaways. Children's character Bluey will appear July 26. In preparation for opening, Primark is hiring for full-time and part-time associates with pay beginning at $15 an hour. …

Primark's Southern Strategy: Tennessee Marks a Critical Juncture in U.S. Market Penetration

Beyond Store Count: Strategic Market Penetration Primark’s announcement of its first Tennessee location represents more than just another store opening—it signals a calculated push into America’s underserved value retail markets. The Irish fast-fashion giant’s decision to establish its 31st U.S. location at Memphis’ Wolfchase Galleria on July 24 demonstrates a strategic commitment to markets where value-conscious consumers have historically lack…

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