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Primark Shoppers Set for Major Change as Delivery Plans Revealed
ABF said the new service will add another online option as Primark reports like-for-like sales are expected to fall 2.6% this year.
Primark plans to launch home delivery in Great Britain for the first time, expanding its online offering alongside its growing 'click and collect' service for shoppers.
Associated British Foods, Primark's owner, bought a new warehouse in Sheffield to support the expansion, marking a strategic pivot from traditional physical stores toward digital growth.
Sales across the retailer are expected to have dipped by 2.6% for the financial year ending Saturday, though UK sales estimated to have edged up by 0.6% amid weakness in continental Europe.
Prolonged hot weather delayed autumn clothing demand during summer, but trading improved in recent weeks as temperatures cooled, supporting the company's recovery outlook.
ABF Chief Executive George Weston said the home delivery service will come "in the future," emphasizing that building digital capabilities represents "an opportunity for incremental and profitable growth.
Primark is going to deliver its clothing, home accessories, and personal care products to homes in the United Kingdom for the first time. This was reported by AB Foods, the British owner of the clothing chain. Primark has said for years that it did not need an online shop.
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