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Primark shoppers livid after finding out how shop name is actually pronounced

Primark installed signs in 21 Scottish stores on Aug 21 to clarify its name is pronounced 'Preemark' as part of its 50th anniversary celebration in Scotland.

Summary by Glasgow Live
People are only just realising the correct way to pronounce the name of beloved high street store Primark. However, the clarification of the correct pronunciation is leaving some Glasgow shoppers baffled

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'Pímark', 'Primark' or 'Praimark'. The fashion giant low cost Primark has only one name but several ways to pronounce it. And it is not a question that only happens in Spain, but there are also doubts in the English-speaking countries.That's why the Irish company has launched a campaign to finally reveal how to pronounce its name and, at least in the UK, has caused surprise.The campaign has been launched in the store Primark has in Scotland. In …

·Madrid, Spain
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Glasgow Live broke the news in Glasgow, United Kingdom on Saturday, August 23, 2025.
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