Pride festivals seek federal $3M as corporations pull back support amid DEI backlash
Pride festivals nationwide seek $9 million over three years to cover rising costs as corporate sponsorships decline, risking deficits for about 200 events, organizers say.
- On Tuesday, Pride representatives from across Canada asked the federal government for $9 million over three years to fill budget gaps left by corporate sponsors withdrawing support amid DEI backlash.
- Corporate sponsors including Google, Nissan, and Clorox have pulled support due to economic pressures and backlash to diversity, equity and inclusion programs, causing some festivals to face losses close to $1 million.
- Organizers currently receive about $1.5 million from Ottawa for security funding, but rising inflation and tariffs strain festivals; local businesses in Church and Wellesley streets depend on festivals for more than 50 per cent of annual income.
- "We are seeing our budgets are not stable," said Callie Metler, executive director of Fierte Capital Pride in Ottawa, as organizations approach a breaking point and smaller groups like Timmins Pride struggle to maintain social services.
- Leaders argue federal investment positions Canada as an inclusive destination for 2SLGBTQ+ tourism; Global News has reached out to the government for response as organizers warn that without stable funding, Pride events face an uncertain future.
24 Articles
24 Articles
Pride festivals seek $3M from Ottawa as corporate sponsors pull back amid DEI backlash
Pride festivals are seeking $3 million annually from Ottawa to fill a funding gap left by corporations pulling back funding amid a backlash to diversity, equity and inclusion programs.
Canada’s Pride festivals ask feds for $9M over 3 years to help with rising costs
The funding being requested is for on rising infrastructure costs, bringing in talent and the pullback of corporate sponsors and would be distributed across 200 Pride festivals.
Pride festivals seek federal $3M as corporations pull back support amid DEI backlash
OTTAWA - Pride festivals are seeking $3 million annually from Ottawa to fill a funding gap left by organizers pulling back funding amid a backlash to diversity, equity and inclusion
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