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Price of jacket potatoes and butter set to soar in supermarkets, experts warn

This year, Waitrose warned sales of jacket potatoes, butter and other full-fat products have soared, and experts warned this surge could push up prices for British shoppers.
TikTok-Driven interest and more home cooking have boosted jacket potato searches by 178%, while Dr Joanne Lunn at Waitrose says customers are returning to full-fat foods.
Searches on Waitrose.com jumped 178% for 'jacket potato' and sales of large potatoes rose by a third, while No.1 French Salted Butter sales increased 13% year-on-year.
Money-Saving expert Ebony Cropper warns households with limited budgets face tighter food bills this year, as supermarkets balance energy, transport and farming costs while trying to stay competitive.
Analysts say continued demand could mean modest rises amid tight budgets, while broader shifts away from mock meat toward traditional cuts signal the 'great carb comeback' in diets and shopping patterns.

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