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Premier League fans feel the pinch from ticket price hikes
Premier League clubs increased matchday ticket revenue by nearly 20% last season, focusing on tourists and hospitality while limiting affordable season-tickets for locals.
Premier League clubs are increasingly prioritizing high-spending tourists over traditional local supporters to maximize matchday revenue, sparking backlash from fan groups who argue long-term loyalty is being exploited.
Slowing growth in broadcasting income has prompted clubs to focus on ticket yield; football finance expert Kieran Maguire said, "You look at the yield per fan, per match," as teams like Liverpool and Fulham invest in stadium expansions.
A recent UEFA report found English football's "Big Six" earned nearly 20 percent more from ticket sales in the 2024/25 season than 12 months before, with Anfield's expansion enabling Liverpool to sell nearly 50 percent of tickets match-by-match.
Last year, supporters of Manchester United and Liverpool joined forces backing the "Stop Exploiting Loyalty" campaign, while the Tottenham Supporters' Trust warned that rising costs are pricing out younger fans and thinning matchday atmosphere.
Football finance expert Kieran Maguire said, "In a secular society, I think football has become a national religion," suggesting fans now weigh ticket costs against household priorities while CEO Niall Couper noted clubs view each seat as "an individual opportunity to raise money.