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Prada wants to change the conversation away from aggression, toward gentleness
METROPOLITAN CITY OF MILAN, LOMBARDY, JUN 22 – Prada’s new menswear collection under co-directors Miuccia Prada and Raf Simons emphasizes emotional resonance and gentleness amid leadership shifts in luxury fashion, with the latest showing at Milan Fashion
- Prada unveiled its Spring 2026 menswear collection during the third day of Milan’s Menswear Fashion Week, hosted at the Fondazione Prada's Deposito venue.
- Since 2020, the Italian fashion brand has been led creatively by Miuccia Prada alongside Raf Simons, who together have sought to introduce a sense of tranquility and kindness in their collections as a response to the prevailing cultural climate marked by tension.
- The show featured skimpy shorts, laser-cut trousers, and floral smocks amid a minimal set with plush flower rugs, while music included birdsong and cowbells.
- Raf Simons said they wanted to “bring something calming” and “positive,” while Miuccia Prada described the mood as “Calm, nice, gentle.”
- The collection and leadership changes at Prada reflect wider shifts in luxury fashion as brands seek to reignite shopper interest amid rising prices and evolving tastes.
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Associated Press News+20 Reposted by 20 other sources
Prada wants to change the conversation away from aggression, toward gentleness
With global tensions escalating, Miuccia Prada and Raf Simons want to change the conversation to something gentle, calm and nice with their menswear collection for next summer, previewed during Milan Fashion Week on Sunday.
·United States
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Coverage Details
Total News Sources29
Leaning Left10Leaning Right4Center7Last UpdatedBias Distribution48% Left
Bias Distribution
- 48% of the sources lean Left
48% Left
L 48%
C 33%
R 19%
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