US EditionPublished • loading... • Updated
Prada to Launch $930 'Made in India' Kolhapuri Sandals After Backlash
Prada collaborates with Indian leather bodies to preserve Kolhapuri craftsmanship and provide training to artisans, with the collection launching globally in February, Prada said.
- On Wednesday, Prada signed an MoU with LIDCOM and LIDKAR at the Consulate General of Italy in Mumbai, formalising the project framework.
- Following criticism at its Milan Spring/Summer 2026 menswear show , Prada faced outrage from Kolhapuri chappal makers, prompting talks after sending delegates to Kolhapur, Maharashtra.
- Under the agreement, production will ensure 2,000 pairs are made in India with artisans from Maharashtra and Karnataka, debuting in February across 40 select Prada stores and Prada's official e-commerce platform, including training through a three-year partnership and Prada Group Academy placements.
- Artisans and officials expect the deal will raise incomes, attract young workers, and preserve heritage, while LIDKAR and LIDCOM, with Maharashtra officials, welcome it as supporting culture and creating sustainable livelihoods.
- Framing the move as part of its 'Made In' project, Prada presented it as a decade-old initiative to celebrate artisanal excellence worldwide.
Insights by Ground AI
19 Articles
19 Articles
Prada to launch €800 'Made in India' sandals
Prada will make a limited-edition collection of sandals in India inspired by the country's traditional footwear, selling each pair at around €800, Prada senior executive Lorenzo Bertelli told Reuters, turning a backlash over cultural appropriation into a collaboration with Indian artisans.
·Ireland
Read Full Article
Coverage Details
Total News Sources19
Leaning Left1Leaning Right2Center5Last UpdatedBias Distribution62% Center
Bias Distribution
- 62% of the sources are Center
62% Center
13%
C 62%
R 25%
Factuality
To view factuality data please Upgrade to Premium
