Prachar Communications' Manyavar Mohey viral campaign featuring Vijay Deverakonda and Rashmika Mandanna crosses 300 million views

Prachar Communications' Manyavar Mohey viral campaign featuring Vijay Deverakonda and Rashmika Mandanna crosses 300 million views

The campaign has already generated over 8 million organic likes and has crossed 100 million cumulative views on Instagram on the celebrity collaboration post within 72 hours, marking one of the largest celebrity-led moment marketing activations in India.

Prachar Communications Manyavar Mohey’s Viral Campaign Featuring Vijay Deverakonda and Rashmika Mandanna Crosses 300 Million Views

Prachar Communications Manyavar Mohey’s Viral Campaign Featuring Vijay Deverakonda and Rashmika Mandanna Crosses 300 Million Views

Prachar Communications’ Manyavar Mohey Campaign Featuring Vijay Deverakonda and Rashmika Mandanna Crosses 300 Million Views Across Platforms in Just 72 Hours - Business News Week

Mumbai, Mar 06:  Prachar Communications, a leading independent advertising and media agency in India, executed a celebrity-led campaign for ethnic wear brands Manyavar and Mohey featuring Vijay Deverakonda and Rashmika Mandanna. The campaign has already generated over 8 million organic likes and has crossed 100 million cumulative views on Instagram on the celebrity collaboration post within 72 hours, marking one of the largest celebrity-led mome…