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RaceTrac Convenience Stores Acquiring Potbelly Sandwich Shops

The $566 million all-cash deal will help Potbelly grow from 445 to 2,000 locations, leveraging RaceTrac's resources to expand its brand nationwide, company leaders said.

  • On Wednesday, RaceTrac, a family-owned convenience store operator based in Atlanta, announced it will acquire Potbelly, a Chicago-based sandwich chain, for $566 million in an all-cash deal.
  • The acquisition follows RaceTrac's 2023 Gulf Oil purchase and reflects Potbelly's strategy to accelerate franchise-led growth amid challenges like inflation and shifting dining habits.
  • Potbelly operates over 445 stores across 30 states with more than 5,200 team members, while RaceTrac runs 800 convenience stores in 14 states, aiming to expand its brand portfolio and retail footprint.
  • RaceTrac will pay $17.12 per Potbelly share, marking a roughly 47% premium and causing Potbelly’s stock to rise over 30%, with CEO Bob Wright stating the deal will unlock new growth opportunities.
  • The deal is anticipated to finalize in the fourth quarter, allowing Potbelly to go private and aiding its ambition to expand to 2,000 locations while preserving its neighborhood sandwich shop character.
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cstoredive.com broke the news in on Wednesday, September 10, 2025.
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