US EditionPostfúbol, the Book that Explains the New Dynamics of a Sport Now Governed by the Viral
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"If someone doesn't understand post-football, they won't understand the next World Cup much," says Chilean writer Juan Pablo Meneses in an interview with EFE about his book ‘Post-football’ (Planeta, 2026), in which he proposes that the football we met changed and is governed by different logics tied to viral content. Post-football, the book that explains the new dynamics of a sport now governed by viralism, was first published in Proceso Digital.
“All the change in football has to do with what we are changing, and hence the economy, money, intelligence, fashion, narco, porn, surveillance,” says the author, Juan Pablo Meneses, mentioning some of the topics that address the chapters of his book.
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