Porsche to End Production of Flagship Electric Car: Report
WirtschaftsWoche said Porsche management and its works council agreed in principle to end Taycan production as sales fell nearly half in 2024.
- On Thursday, WirtschaftsWoche reported that Porsche plans to end production of its flagship electric Taycan by 2030, with the struggling German automaker and its works council having agreed in principle to the phase-out.
- Taycan sales have plummeted, falling from 40,629 in 2023 to 20,836 in 2024, then declining another 22% to 16,339 in 2025 after the model's 2019 launch faced sharp demand deterioration.
- Broader issues persist as Porsche reported a 16% decline in first-half deliveries to 122,306 vehicles, while the Macan EV accounted for most of its 84,328 global deliveries in 2025; China suffered a particularly severe 32% drop.
- The phase-out reflects a strategic retreat, with Porsche scaling back its ambition to make 80% of sales fully electric by 2030 while restructuring plans include eliminating around 9,000 jobs by 2035.
- CEO Michael Leiters noted in July there were no immediate plans to discontinue the model, which remains one of two fully electric Porsche lines; the Taycan now serves as a warning about shifting luxury-car demand.
44 Articles
44 Articles
Porsche Taycan to be discontinued by 2030, report claims
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Porsche is expected to phase out production of the Taycan by 2030, according to WirtschaftsWoche on the basis of "Insider".
Sales of the electric flagship of the Porsche brand, the Taycan sports car, have collapsed by two thirds compared to 2023. In four years, the model could end.
The Porsche Taycan does not seem to sell as well as hoped. Now there is a report about a planned setting of the E-model.
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