Porsche Taycan in Front of Off: How Porsche Handles Its E-Car Future
3 Articles
3 Articles
Porsche had great ambitions for the e-age. The new CEO Michael Leiters leads the sports car manufacturer on a shrinkage course into a niche. Is this realistic – or is it the decline?
We will be clear: Porsche is in crisis. Zuffenhausen’s firm is going through a profound transformation phase aimed at healing its balance and stabilising its global sales. In its first big interview after taking over executive direction, Michael Leiters has presented Porsche’s “Sport Car Factory 2035” plan, a three-phased road map that prioritizes cost containment over the next two years before starting a product offensive. Porsche currently shu…
Porsche had great ambitions for the e-age. The new CEO Michael Leiters leads the sports car manufacturer on a shrinkage course into a niche. Is this realistic – or is it the decline?
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