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Would a New Supercar Above the 911 Solve Porsche's Financial Problems? The New CEO Thinks So

Porsche aims to increase profits with ultra-premium models above the 911 and Cayenne after a €5 billion profit drop caused by tariffs and weaker sales in China.

Summary by Car and Driver
With operating profits crumbling, Porsche is turning to higher-margin products to help reverse its falling revenue.

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The German brand is apparently considering a new high-performance model that would rank above the iconic 911 series and bring in higher profits. This could help the automaker in its current situation.

According to Top Gear, Porsche might be considering expanding its current range, and more specifically adding even more expensive and exclusive models above both the legendary 911 and its SUV, the Cayenne. This comes after Porsche’s profits plummet in 2025, and have started a plan to reduce costs and redefine its range. The new boss, Michael Leiters, says that they are “rationalizing” the management structure and reducing “hierarchies” and “bure…

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Top Gear broke the news in on Wednesday, March 11, 2026.
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