Pork’s Opportunity to Reconnect with U.S. Consumers Has Never Been Bigger - Oklahoma Farm Report

Pork’s Opportunity to Reconnect with U.S. Consumers Has Never Been Bigger - Swineweb.com - Complete Swine News, Markets, Commentary, and Technical Info

May 29, 2025 Key Points Nearly one-quarter of U.S. pork production is exported, and current macroeconomic conditions are elevating risk in the sector. Beef and chicken have grown market share […] The post Pork’s Opportunity to Reconnect with U.S. Consumers Has Never Been Bigger appeared first on Swineweb.com - Complete Swine News, Markets, Commentary, and Technical Info.

Campaign could be the beginning of a 'new pork' on U.S. consumers’ plates

Refreshed approach to hog genetics that focuses on fat content, flavor over production efficiencies may be necessary to meaningfully grow domestic demand.

Pork’s Opportunity to Reconnect with U.S. Consumers Has Never Been Bigger - Oklahoma Farm Report

Key Points Nearly one-quarter of U.S. pork production is exported, and current macroeconomic conditions are elevating risk in the sector. Beef and chicken have grown market share while pork has remained largely static. Consumers’ preferences have shifted towards convenience and fat striation “marbling” over leanness and large roast type items. However, the National Pork Board’s new “Taste What Pork Can Do” campaign, which targets younger genera…