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Pop Mart Beats Labubus and Throws “Crazy Birds” Born of Eggs to Compete with Mattel: Do They Arrive in Mexico?

Summary by Revista Merca2.0
Image made in Gemini by Merca2.0 Pop Mart is again at the center of the conversation between collectors and fans of surprise design. After the huge impact of his most viral figures and the global phenomenon of Labubu, competing directly with big toy industries such as Mattel, the brand now gives a creative twist with a proposal that is already generating expectation in networks and communities of collecting. This time the bet is not classic char…
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Image made in Gemini by Merca2.0 Pop Mart is again at the center of the conversation between collectors and fans of surprise design. After the huge impact of his most viral figures and the global phenomenon of Labubu, competing directly with big toy industries such as Mattel, the brand now gives a creative twist with a proposal that is already generating expectation in networks and communities of collecting. This time the bet is not classic char…

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Revista Merca2.0 broke the news on Saturday, May 16, 2026.
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