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PMI’s IQOS outpaces Marlboro’s net revenue

Summary by Inquirer
NEUCHATEL, SWITZERLAND – IQOS, Philip Morris International’s heated tobacco product, has outpaced Marlboro’s global net revenue and is now the company’s top brand, nearly a decade after its launch in 2014. The milestone underscores the company’s shift toward replacing cigarettes with smoke-free alternatives such as IQOS. “For the first time in history, smoke-free products have
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