Plant-based growth is cracked: Thrifty consumers now opt for the familiar

Jyllands-Posten

Lean Right

Mixed Factuality

Plant-based growth is cracked: Thrifty consumers now opt for the familiar

For a number of years, sales of plant-based foods have skyrocketed, but the wave of inflation has snapped the growth curve. Thrifty consumers are now looking towards familiar, cheaper products and opting out of the n...