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Sunscreen Protection Claims Set to Face Stricter Tests
Brands would need finished-product SPF tests and periodic retesting, as the regulator seeks stronger evidence and tighter oversight after widespread label failures.
On Tuesday, the Therapeutic Goods Administration announced proposed reforms requiring Australian sunscreen brands to test finished products and provide results to the regulator before market entry.
These changes follow 2025 testing by consumer advocacy group Choice, which revealed that 16 of 20 popular sunscreen products failed to meet their labeled SPF claims.
Proposed reforms include mandating SPF results from accredited laboratories, introducing non-human "in vitro" testing methods, and requiring continuous testing throughout a product's shelf life.
Consumer Healthcare Products Australia, representing manufacturers, urged "caution on changes that could add cost and complexity without clearly improving results," while working to ensure smooth transitions.
Chief medical advisor Robyn Langham said the proposal aims to make "SPF claims more reliable," with reforms to be implemented in stages following further consultation.
Australia is cracking down and preparing to increase inspections of sunscreens after a scandal involving several brands that failed to deliver the protection stated on the label. Some brands claimed SPF 50+ but tests found they were only SPF 4.