Pixalate: Roku, Samsung Maintain Regional Dominance Among CTV Platforms

Pixalate: Roku, Samsung maintain regional dominance among CTV platforms

The Roku Ultra includes a backlit, rechargeable remote control. (Courtesy image) Key Points: Roku led CTV ad delivery in North America (37%) and Latin America (45%) in Q2 2025. Samsung dominated in EMEA with 33%, while Xiaomi topped APAC with 24%. Globally, the top five devices were Roku, Amazon, Samsung, Apple and LG, with Roku’s share slipping slightly from Q1. Roku and Samsung are maintaining their leads as the dominant connected TV (CTV) pl…

Study: Roku Continues to Lead CTV Device Market

Roku had a 37% share globally and a 37% market share in the U.S. in Q2 2025 according to Pixalate

Pixalate’s Q2 2025 Global Made for Advertising (MFA) Benchmarks Reports for CTV, Mobile Apps, & Websites

Pixalate, a global market-leading ad fraud protection, privacy, and compliance analytics platform, released its Q2 2025 Global Made for Advertising (MFA) Benchmark Reports for CTV Apps, Mobile Apps, and Websites. These reports provide in-depth analysis of open programmatic advertising traffic [...] The post Pixalate’s Q2 2025 Global Made for Advertising (MFA) Benchmarks Reports for CTV, Mobile Apps, & Websites appeared first on ExchangeWire.com.