Piper Sandler Completes 49th Semi-Annual Taking Stock With Teens® Survey

Crocs’ Popularity Might Be Waning, If You Ask Some Teens: Survey

Are Crocs on the way out? Some teens think so. According to Piper Sandler’s 49th semi-annual “Taking Stock With Teens” spring 2025 survey, 12 percent of upper income male teens ranked Crocs as the No. 1 brand that is “on the way out,” with 6 percent of upper income female teens agreeing, ranking the brand No. 4 on their “out” list. This is up from the company’s fall 2024 survey, which found that 10 percent of males and 5 percent of females consi…

Apple TV+ has a teen problem, even as iPhone dominates

Apple TV+ has been finding more mainstream success of late, fueled by the popularity of hits like Severance and The Studio. But there’s one demographic that, per a new survey, is not tuned in to TV+: teens. more…

Piper Sandler Completes 49th Semi-Annual Taking Stock With Teens® Survey

MINNEAPOLIS--(BUSINESS WIRE)--Apr 9, 2025-

iPhone still coveted by teens, but other Apple products not so much

Teenagers overwhelmingly continue to want their next smartphone to be an iPhone, a survey about the youth of America's spending habits reveals.A pair of iPhonesApple's products are a highly popular collection on the market, and that is especially so for teenagers in the United States. In a regular "Taking Stock of Teens" survey commissioned by analysts at Piper Sandler, the spring 2025 edition demonstrates that the iPhone is still very close to …

Teen iPhone Ownership Continues to Soar

Apple's iPhone continues to be incredibly popular with U.S. teens, according to Piper Sandler's latest biannual teen survey. 88 percent of teens surveyed said that they own an ‌iPhone‌, and 88 percent said they intend to purchase an ‌iPhone‌ as their next device. Teen ‌iPhone‌ ownership numbers have increased three percent since April 2024, and are near record highs. The ‌iPhone‌ has long been the most popular smartphone among teens in the Unite…

88% of American teens own an Apple iPhone - Piper Sandler

Click or tap for larger image Piper Sandler’s 49th semi-annual Taking Stock With Teens survey (spring 2025) in partnership with DECA now has more than 64 million data points around teen preferences and spending in the 24 plus years of researching teens. “Piper Sandler is excited to highlight the results of our spring 2025 Taking Stock With Teens survey which offers an inside look at how thousands of U.S. teens are spending their money and its co…