Pie Raises 19.5 Million and Leaves the Stealth: the Startup that Wants Small Businesses to Appear in ChatGPT and Perplexity
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When 60% of consumers start looking for "pizzeria near me" in ChatGPT instead of Google, the visibility of SMEs depends on appearing in those attendees. Pie, a New Yorker startup founded by veterans from Square and Toast, has just raised $19.5 million (about 17 million euros) in a Series A to attack that problem with a local marketing platform based on AI. The lesson for any founder is twofold: traditional SEO is transformed and the Answer Engin…
Small businesses have spent between $2,500 and $5,000 a month on local marketing agencies. Pie, a New York starter founded by veterans from Square and Toast, proposes to do the same—appear in AI searches, manage a presence on Google Maps and answer the phone with AI—for a fraction of the cost and without long-term contracts. Today, July 1, 2026, Pie announces her departure from the stealth with a $19.5 million Series A led by Lightspeed Venture …
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