PHOTOART: MERCA2.0 GEMINI Howard Schultz, an entrepreneur who made Starbucks one of the most internationally recognized brands, has argued that the success of a company does not depend solely on its sales, products or marketing strategy. For the former CEO, the way a company treats people who work on it is an essential part of its identity. READ ALSO.
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PHOTOART: MERCA2.0 GEMINI Howard Schultz, an entrepreneur who made Starbucks one of the most internationally recognized brands, has argued that the success of a company does not depend solely on its sales, products or marketing strategy. For the former CEO, the way a company treats people who work on it is an essential part of its identity. READ ALSO.