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Philip Morris Will Increase Purchases From Domestic Producers and Calls for "Specific Taxation" for Heated Tobacco

Summary by 20minutos
The director general of Philip Morris Spain, Daniel Cuevas, has asked this Thursday during the day of presentation of his 'Report of economic impact in Spain' that "a specific taxation and regulation" for the products of heated tobacco. He has also announced that he will increase the purchases of tobacco leaf to the national producers. Cuevas misses "a definition" of them in tax level: "Heated tobacco is classified as a product of pipe and nicot…

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The director general of Philip Morris Spain, Daniel Cuevas, has asked this Thursday during the day of presentation of his 'Report of economic impact in Spain' that "a specific taxation and regulation" for the products of heated tobacco. He has also announced that he will increase the purchases of tobacco leaf to the national producers. Cuevas misses "a definition" of them in tax level: "Heated tobacco is classified as a product of pipe and nicot…

·Madrid, Spain
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Lean Right

The tobacco company already invoices 42% by means of non-burning alternatives.

A report by The European House Ambrosetti quantifies a footprint of 0.23% of GDP and places the transformation “no smoke” as a lever for investment and employment.

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The one that to this day was one of the essentials of many Spaniards, as is the traditional cigarette, seems to be coming to an end. Or, at least, that is the objective of Philip Morris Spain’s CEO, Daniel Cuevas, who has expressed his desire that the cigarette become “a museum object”. The head of the tobacco company has shown on Thursday his commitment to replace his traditional business with smokeless products. Cuevas has emphasized that the …

·Madrid, Spain
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The company blames the taxation and regulation of new products that new products account for less than 10% of the market, compared to Italy, where their weight is more than double. Read

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Expansión broke the news on Thursday, April 16, 2026.
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