US EditionNew Microsoft Gaming Chief Has "No Tolerance for Bad AI"
New Xbox CEO Asha Sharma prioritizes great games, the future of play, and limits on AI use, aiming to empower developers and honor Xbox's console roots.
- On the company blog, Microsoft announced Asha Sharma as Xbox boss and published a statement explaining her leadership priorities.
- Sharma outlined three key goals for Xbox: great games, the return of Xbox, and the future of play in a lengthy Microsoft announcement blog post.
- Detailing platforms, she notes expansion across PC, mobile, and cloud while signaling a console-first approach, as she emphasizes great games and creative excellence.
- The announcement prompted passionate responses from Xbox players, and Matt Booty's promotion to CCO in the same Microsoft announcement did not calm the debate.
- Addressing AI, Asha Sharma, Xbox CEO, pledged she will not "flood our ecosystem with soulless AI slop" and acknowledged fears AI could displace game developers and creators.
22 Articles
22 Articles
New Microsoft Gaming CEO Shares Her Gamertag and Top Three Favorite Games
After the Xbox leadership shakeup was announced Friday afternoon, Asha Sharma spent some of the weekend on social media engaging with fans and influencers and talking about her gaming experience. Asha Sharma Reveals Her Top Three What are yours?— GameRoll (@GameRoll_) February 21, 2026 After Phil Spencer announced his retirement, and his successor, Asha Sharma, went straight to social media to begin trying to establish credibility and a relatio…
New Xbox boss: "We will not flood our ecosystem with soulless AI slop"
You may have already seen that Xbox has a new CEO, Asha Sharma, and she's pledged not to "flood our ecosystem with soulless AI slop".The news was announced on the Microsoft website, and it's sparked no shortage of passionate discussion among the gaming community.The fact that Matt Booty, a familiar face to Xbox fans, was promoted to CCO in the same announcement, doesn't seem to have dampened the discourse at all. These are very passionate respon…
Gaming Reinvents Itself Around Software and Subscriptions
Sometimes an executive appointment is more than an executive appointment. On Friday (Feb. 20), Microsoft announced that Asha Sharma would become executive vice president and CEO of Microsoft Gaming, succeeding longtime Xbox leader Phil Spencer. In his note, Microsoft CEO Satya Nadella emphasized Sharma’s experience in “aligning business models to long-term value.” Sharma is not a traditional gaming executive. She previously helped scal…
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