Pharrell Sends Vuitton Surfing as Jeremy Allen White, Missy Elliott and Victor Wembanyama Look On
Pharrell Williams mixed surfwear with travel-ready tailoring, while Louis Vuitton said it would support reef restoration and plant 1,000 corals.
- On Tuesday, Louis Vuitton designer Pharrell Williams unveiled his 2027 spring-summer menswear collection at Paris Fashion Week, featuring a giant artificial wave backdrop at the Cité Universitaire student housing complex.
- Williams drew inspiration from American surf and skate culture, presenting a dandy surfer aesthetic with salt-softened hoodies, wetsuit textures, and a glass-walled camper parked among dunes to evoke travel.
- Temperatures soared to around 40°C in Paris, forcing tourist site closures including the Eiffel Tower, though LVMH ramped up water supplies and breaks for staff while hosting celebrities like Jeremy Allen White and Future.
- Beyond the runway, Vuitton announced a partnership with Coral Gardeners to out-plant 1,000 corals and restore 250 square meters of reef habitat in French Polynesia during 2026.
- Paris Fashion Week continues despite extreme weather, with labels including Dior and Rick Owens adjusting shows to morning slots ahead of haute couture week beginning July 6.
29 Articles
29 Articles
Louis Vuitton’s surfer dandy rides a giant wave at Pharrell Williams’ Paris Fashion Week show
Pharrell Williams blended surf culture, tailoring and Louis Vuitton’s travel heritage for spring-summer 2027 menswear, staging the collection beneath a towering wave in Paris.
Associated Press News
Pharrell sends Vuitton surfing as Jeremy Allen White, Missy Elliott and Victor Wembanyama look on
Pharrell Williams has sent Louis Vuitton’s dandy surfer over a giant wave at Paris Fashion Week. The show on Tuesday featured a moonlit set, a glass-walled camper, and a collection that put clothes ahead of spectacle.
Louis Vuitton designer Pharrell Williams borrows from California surf culture as heatwave hits Paris
PARIS, June 23 (Reuters) – Pop singer-songwriter and Louis Vuitton designer Pharrell Williams made a giant artificial waterfall the backdrop of his 2027 spring-summer collection on Tuesday, kicking off Paris fashion week just as a record-breaking heatwave paralysed large parts of France. Models wore an eclectic mix of denim, hoodies and flashy jackets as they walked over sand. Some carried surfboards while others sported tiny monogram bags. Th…
BTS' j-hope makes waves at Louis Vuitton’s beach-themed Paris Fashion Week show
j-hope brought ARMY energy to Paris Fashion Week. The BTS member and Louis Vuitton House Ambassador attended Louis Vuitton Men’s Spring-Summer 2027 Show on 23 June, joining a star-studded guest list for Pharrell Williams’ latest menswear presentation in Paris. Louis Vuitton named j-hope a House Ambassador in February 2023. View this post on Instagram A post shared by 𝐒𝐎𝐍 𝐎𝐅 𝐀 𝐏𝐇𝐀𝐑𝐀𝐎𝐇 (@pharrell…
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