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Pernod Ricard sales fell in first half of fiscal year

Global sales dropped nearly 6% with key markets like the U.S. and China hit hardest due to weak demand, tariffs, and inventory adjustments, Pernod Ricard said.

  • For the six months to December 31, Pernod Ricard reported sales of 5.25 billion euros, a like‑for‑like decline of 5.9%.
  • Amid weak demand in major markets, CEO Alexandre Ricard said the sales decline was worsened by inventory adjustments, currency and perimeter effects, trade tariffs and some COGS inflation.
  • At the brand level, Royal Salute dropped 19%, Jameson 7%, and Absolut 3%, while Codigo 1530 tequila rose nearly 40%, and Del Maguey 20%.
  • Pernod Ricard says fiscal 2026 is a transition year with improving sales trends skewed toward the second half, and Reuters noted overall performance was in line with expectations as duty free/global travel retail and India showed signs of improvement.
  • Analysts had expected a 7.7% fall, but the second-quarter contraction was smaller than the 7.6% first-quarter drop due to improving dynamics in India and global travel retail.
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The spirits giant maintains the hope of a rebound in the second half of the year after a decline in sales, marked by US tariffs and a decline in Chinese consumption.

Wine and spirits giant Pernod Ricard announced on Thursday a net profit down 18% in the first half of its fiscal year 2025-2026, still weighed down by sales in the United States and China.

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Business Times broke the news in on Wednesday, February 18, 2026.
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