Lloyds Bank’s new social campaign to inspire more women to invest

Ever heard of the "Gender Save Gap? What's behind it and why women should (even more) travel for private retirement provision.

Lloyds Bank’s new social campaign to inspire more women to invest

Lloyds has today launched a social-first campaign empowering women to kickstart their investment journeys.  The campaign, led by Ogilvy One UK, is grounded in insights finding men invest a staggering £567,000,000,000 more than women1, and puts a fiscal twist on this year’s International Women’s Day theme – Accelerate Action – with the strapline and campaign namesake ‘Don’t Get Mad, Get Investing’.  The light-hearted creative leverages the popula…