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PENN Entertainment braced for NFL customer acquisition “arms race,” says CEO
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PENN Entertainment braced for NFL customer acquisition “arms race,” says CEO
PENN Entertainment CEO Jay Snowden has suggested the upcoming NFL season will be an “arms race” between online sports betting operators and prediction markets when it comes to customer acquisition. Speaking on the operator’s Q2 earnings call, Snowden attested the firm was braced for an “aggressive” market as several firms spend heavily on marketing and advertising. Snowden was asked about comments from former Flutter CEO Peter Jackson, who cla…
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