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Penfolds maker’s profits set to plunge on China, US weakness

  • Treasury's Chief Executive Sam Fischer stated that improving the perception of the Penfolds brand is critical amid weaker sales growth in China and the US.
  • The company plans to cut costs by $100 million per year over the next two to three years through an internal review called TWE Ascent.
  • Sales of Penfolds' ultra-luxury division have weakened, particularly in China, prompting a reduction of 400,000 cases valued at $215 million.
  • Treasury has canceled a $200 million share buyback and is negotiating with a new distributor in the US after Republic National Distributing Company ceased operations in California.
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Bloomberg broke the news in United States on Tuesday, December 16, 2025.
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