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Patagonia offers $100 to customers who help others plan to vote
The company will give up to 112,000 customers a $100 credit or donation option after they enroll three voters in a registration and voting plan.
- On Tuesday, Patagonia launched 'Vote Big,' offering up to 112,000 customers a $100 discount on merchandise if they enroll three people in a midterm voting program, an extraordinary step in corporate activism.
- CEO Ryan Gellert said many Americans became disengaged with politics and environmental issues since President Donald Trump returned to the White House last year, prompting executives to 'get people off the sidelines.'
- Patagonia committed up to $11.2 million to reach more than 300,000 people by partnering with the Environmental Voter Project, whose founder Nathaniel Stinnett noted registered environmentalists often fail to vote despite supporting environmental causes.
- Beyond Patagonia, Levi Strauss co-founded a nonpartisan coalition encouraging employee voting time off, while Airbnb launched a civic action center and Live Nation uses concert venues as polling places.
- The initiative reflects decades of Patagonia activism; founder Yvon Chouinard pledged 1% of sales to environmental groups for more than 40 years, and this month the company sued Trump over his July decision to shrink Utah national monuments to less than 10% of their former dimensions.
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The famous outdoor clothing brand plans to spend 11.2 million euros on this operation, which aims to mobilise abstainers concerned with environmental issues.
·Paris, France
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Patagonia will give you $100 to get your friends to vote
You probably know friends or family members who didn’t vote in the last election. Patagonia wants to offer you $100 to nudge three of them to vote in November. The company is investing $11.2 million in the nontraditional get-out-the-vote campaign. The dollar amount (you get your money as a credit, not in cash) was inspired by a startling fact: An estimated 11.2 million environmental voters—Americans who see the climate and environment as a top p…
·New York, United States
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Total News Sources11
Leaning Left3Leaning Right3Center5Last UpdatedBias Distribution46% Center
Bias Distribution
- 46% of the sources are Center
46% Center
L 27%
C 46%
R 27%
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