Nielsen: YouTube Flat, Paramount Rises in Media Distributor Gauge

Nielsen: YouTube flat, Paramount rises in Media Distributor Gauge

A billboard for Paramount Plus inside a BART/Muni station in San Francisco, California. (Photo by Matthew Keys for The Desk) Paramount Global displaced Comcast’s NBC Universal as the third-largest media distributor during Nielsen’s November measurement month, the intelligence firm revealed on Monday. Paramount’s growth was “fueled equally by its broadcast and streaming properties,” Nielsen said, as higher interest in National Football League (NF…

Paramount, Netflix Content Slates Drive Double-Digit Viewership Gains in November

November was a strong month for Paramount and Netflix as the two media giants’ content slates drove double-digit viewership gains, per Nielsen’s Media Distributor Gauge. Paramount saw a 14% increase, finishing the month with its largest share of TV since April at 8.9% and climbing to third place in the ranking. The 0.7-point gain was the largest among all distributors and was fueled equally by its broadcast and streaming properties. CBS affiliat…

Paramount and Netflix record double-digit growth in November TV viewership

New Delhi: The Indian television landscape reflected shifts driven by live sports, strategic streaming releases and the Thanksgiving holiday period. Paramount and Netflix recorded double-digit growth compared with October, each benefiting from strong content slates, according to Nielsen’s November 2025 Media Distributor Gauge. Paramount registered a 14% increase in overall viewing during November, capturing 8.9% of total TV watch-time and moving…

Paramount jumps to 8.9% while Netflix records 8.3% TV share: Report

Nielsen’s November 2025 Media Distributor Gauge showed a television market shaped by live sports, major streaming releases and the Thanksgiving holiday, with several distributors posting notable month-over-month gains. Paramount recorded a 14% increase in overall viewing in November and ended the month with its largest share of television since April. It captured 8.9% of total TV watch time, moving up to No. 3 in the Media Distributor Gauge rank…

Paramount Surges to No. 3 in Nielsen’s November Media Rankings

Paramount Skydance’s argument that Netflix’s acquisition of Warner Bros. Discovery’s studio and streaming assets would cause antitrust issues appeared negated after the media company surged to the No. 3 media distributor in Nielsen’s November media distributor gauge across household televisions. Google-owned YouTube again ranked No. 1 with a 12.9% market share, followed by Disney with … Continue reading "Paramount Surges to No. 3 in Nielsen’s No…