Panera unveils insulated and bready new fashion accessory: the Croissant Clutch

Panera Bread just launched a tasty new ‘it’ bag. But will customers bite?

The images of Panera Bread’s new Croissant Clutch could be straight out of a fashion magazine. Highlighted against a warm, glowing orange-and-brown background, the accessory looks out of place in its web store alongside the company’s Mac N’ Cheese Pillow and “Just Baked” onesie. The fast-casual chain’s newest handbag—what it calls “carb couture”—is an insulated clutch that’s reminiscent of a croissant in both shape and fabrication, with pleats t…

Panera unveils insulated and bready new fashion accessory: the Croissant Clutch

Panera has unveiled a hot, and flaky, new fashion accessory: the Croissant Clutch. Here's when you can get one and how much they cost.

Panera Bread Just Launched a Croissant-Inspired Clutch (and It Comes with a Gift Card Inside)

Panera Bread is no doubt most famous for its soups, salads and sandwiches. But remember when the fast-casual chain designed a baguette-inspired, green shoulder bag in 2023 to celebrate its toasted baguette sandwich menu? ICYMI, the bag sold out in nine hours flat. If you couldn’t get your hands on one then, you’re in luck. The brand just released the Croissant Clutch in honor of its new Croissant Toast sandwiches. The Best Fast Food Breakfast Sa…