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PACSUN LAUNCHES PS VINTAGE RESALE PROGRAM IN STORES

On Saturday, Pacsun expanded its PS Vintage resale concept to 16 stores, moving the previously online-only platform into physical retail locations.
Chief Merchandising Officer Richard Cox noted that "Vintage shopping has become central to Gen Z's sense of individuality, alongside a growing focus on sustainability and self-expression."
Developed in partnership with SPRINGY, an authority in online secondhand retail, the program features thousands of pre-loved items including graphic tees, hoodies, and denim that customers can browse and try on in real time.
Assortments are continuously refreshed to create a rotating in-store experience designed to drive discovery, encouraging repeat visits from consumers seeking one-of-a-kind finds.
Expansion plans for additional locations reflect insights from Gen Z and Gen Alpha consumers, who increasingly prioritize self-curated style and view resale as a key cultural driver.

Insights by Ground AI