Ozzy Osbourne to Return as an AI-Powered Digital Avatar: ‘This Is a Living Performance’
The avatar will move, speak and answer fans through life-sized Proto Luma units, with commercial uses planned for the U.S. and U.K. in late summer 2026.
- At the Licensing Expo in Las Vegas on Wednesday, Jack Osbourne and Sharon Osbourne announced that Ozzy Osbourne will return as an AI-powered avatar nearly a year after his death.
- The project results from a partnership between Hyperreal and Proto Hologram, utilizing patented Digital DNA technology to create interactive avatars within Proto Luma units.
- Hyperreal CEO Remington Scott described the creation as a 'living performance' built from authenticated source material approved by Ozzy's family, emphasizing 'we have the enthusiastic participation of Ozzys family.'
- Starting in late summer 2026, The Ozzy will appear in life-sized, interactive Proto Luma units across the U.S. and U.K., allowing fans to converse with the avatar.
- Proto Hologram founder David Nussbaum noted the company previously created avatars for notable figures including Lionel Messi, Stan Lee, and The Notorious, establishing precedent for celebrity digital replication.
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Ozzy Osbourne to Return as an AI-Powered Digital Avatar: ‘This Is a Living Performance’
Nearly a year after his death, Ozzy Osbourne is set to return — as an AI-powered avatar. The news was revealed at Licensing Expo in Las Vegas on Wednesday (May 20), when Osbourne’s son, Jack Osbourne, announced the project during a discussion about the future of Ozzy’s brand that also included Ozzy’s widow, Sharon Osbourne. Related After Ozz…
According to plans, the legendary singer's voice, movement and image will be presented to the general public in an interactive manner in the future.
Ozzy Osbourne to rise from the dead as AI avatar
Ozzy Osbourne hasn’t quite returned from the dead, but an AI version of the metal legend will be made available to the public later this summer. On the main stage at the Licensing Expo in Las Vegas, Sharon and Jack Osbourne gave a talk titled ‘The Enduring Legacy Of A Rock Icon And His Family: Ozzy Osbourne And The Osbournes,’ where they shared the surprising update. In partnership with the company Hyperreal, the family has given their permissio…
What if Ozzy Osbourne never really disappeared? Ten months after the death of the Prince of Darkness, Sharon and Jack Osbourne are preparing a project as fascinating as it is disturbing: a version powered by artificial intelligence capable of talking with fans in the singer's own voice. Presented this week at the Licensing Expo 2026 [...]
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