Oxytocin boosts creativity, but only for approach-oriented people

Oxytocin boosts creativity, but only for approach-oriented people

A new study published in Social Cognitive and Affective Neuroscience has found that oxytocin, often called the “love hormone,” can make people more creative—but only if they are naturally inclined to seek out rewards rather than avoid risks. The ability to generate new and useful ideas, known as creativity, is vital for problem-solving and innovation. Scientists have long known that oxytocin plays a role in trust and social behavior, but its imp…